New York Style Pizza in the South

The small business I choose is a local pizza restaurant in my area.  Its called Mozza Pizza. They have 2 locations, one in Huntsville, Al and the other in Athens, Al. This business does have a website but is not on a social media platform. According to their website, this pizzeria specializes in genuine New York style pizza’s. They should consider a social media platform.  The owners are 3 individuals that lived up north and has brought the style to the south in Alabama.

This business should pervade social media platform. It is likely that they do not have a marketing position in place or no one to handle digital marketing. Their marketing strategy is traditional.  The platforms this company should invest in are Instagram. On Instagram, they could showcase various graphic pictures of their different kinds pizzas and upload videos. Another type of platform is Facebook.  It will likely circulate and be liked by viewers and customers.  

On Facebook, they should add their location and include their menu. On Facebook, they could showcase actual testimonies and feedback along with uploaded pictures; videos can be added also. I also recommend the platform of TikTok.  This platform can be used to show customer videos eating the pizza in real time and also should include videos of the actual pizza, what it looks like. They could post on Facebook at least once a day. They should request customer to send them pictures and videos for discounted prices and use them for Instagram and TikTok to post 1-2 daily in a week. They could use Facebook to advertise for their own special promotions.

To be honest, I didn’t know that this local establishment existed until recently. Utilizing these social media platforms for Mozza Pizza can provide cost efficient ways to with a larger audience and new following. This will expand and broadened their reach and influence. They can target a certain demographic. The blog posts, videos and graphics can help attract the type of attention they need. The social media platforms will showcase their brand, unique style and how they stand out in comparison to other popular pizza restaurants.  If you ever lived in this area for a period of time, then one would understand the need and desire for something new and different to eat. On top of new and different, It definitely has to be good.

  The reason and goal for suggesting a social media for this business is to drive traffic. Most small businesses are faced with time and money constraints; however, it takes strategy and best practices. Some best practices are prioritizing on the most urgent and important things. The next best practice would be to build community and interact with the pubic.  This can be done by asking the customers what’s their favorite pizza, or what are the favorite toppings and flavors. Another best practice is to respond to customer feedback as soon as possible if able. Ask customer to tag and share photos and videos of their experiences.  Another way to build community is run giveaways and contest by offering gift cards or a free pizza.  The last way to build community and drive community is showing a cameo of staff actually in the kitchen making the pizza behind the scenes.

Enhancing content creation and creating a schedule can benefit a small business. For example, scheduling a time block to focus on postings of vlogs and blogs only. This will allow time for focused digital marketing without any distractions. It saves time and promotes consistency. Set aside so much time in a day or week, such as 30 minutes to an hour or two. Repurposing photos and videos to create reels and snippets are suggestions to optimize creativity for your business.

Other time and money saving things to do is to ensure that the business is findable in google searches and listings with other notable names. They could do collaborations with a muk banger or foodie to create a buzz and reach out to new territory of consumers. Again, suggestions also include experimenting with the idea of regular and daily posting to social media. The key is not to be perfect but transparent, just showing the culture and personality of the business while promoting the vision. 

Social media doesn’t require buying an expensive video recorder or camera. Having any kind of smart phone can do the trick of creating high-quality photos and videos of pizza, ingredients and staff. This is important for attracting attention on various platforms.

1.5 MB