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Unleashing the power of Authority: Amazon and its need to invest in pillar content

By Loren Baker

Amazon sellers trying to stand out in a crowded market can be frustrating and mean coming up with strategies of being better than the rest.   In the midst of running ads, maximizing product listings among other things, long-term strategy can be missed or forgotten: Authority building, primarily Pillar content.

A lot of labels or brands tend to make short term goals the main focal point or center of all the attention. There are tons of valuable educational content made available to help build trust with consumers.

Pillar content is very important for Amazon’s brand.

Pillar content is an extensive detailed content that address a wide range topic that is pertinent for one’s calling.  It is created to develop a brand one can hope in as a trusted authority.

For Amazon sellers, this means to:

-High discoverability- Keyword-rich pillar content can rank well in search engines such as Google leading an audience to one’s Amazon storefront.

-Maximized brand credibility-you can put your brand in position as an expert, cultivating confidence and devoted prospective buyers.

-Enhanced customer learning- this will provide thorough content to help shoppers get educated regarding your product, this will lead to better decision before the purchase

-Powerful product narration-Pillar content will allow you to dive in depth into the mission, and value of your product so a relationship is built with the audience

Once the pillar content is created it’s vital to apply it to the overall Amazon strategy:

-Creatively have links to your Amazon products, meaning to make it organic without trying too hard to advertise.

-Advertise pillar content across various ways: social media channels, newsletters by mail or email to bring an audience back to your website.

-Create engaging Posts to your Amazon website by pulling on quality content

-Continue to stay current and to what’s trending, continue to update pillar content when needed in order to stay relevant.

If you are willing to make the investment in authority-building content, eventually you will risk having an increase of loyal audiences that will invest in your product and expertise information